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The Aurora Borealis, or Northern Lights, is on e of the top attractions for adventure travel holidays. The Northern Lights topped the list of iconic sights that Brits say they would most like to experience in the coming year, followed by Machu Picchu. The rising popularity of the Aurora Borealis phenomenon has been helped by recent shows on the BBC such as 'Wonders of the Solar System' and Joanna Lumley's own Northern Lights experiences.

Nepal's mighty Himalaya mountains were also in the top five places for adventure travel. They are no longer the domain of only hardened mountaineers or hippy travelers, but have become more accessible to a wide variety of travelers thanks to an increase in flights to the region. The Adventure Company has seen a 60% increase in demand for holidays to the Himalayan Kingdom over the last four years alone.

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According to a leading travel website, Petra is ranked among 25 top travel destinations in 2011. This historic travel destination is not exactly adventurous, but for you Indiana Jones type travel lovers this is surely a place you will love.

TripAdvisor.com ranked the UNESCO World Heritage Site and one of the New Seven Wonders of the World to be one of the 25 top destinations in its 2011 Travelers Choice Destination Awards.Summer campaigns targeting Gulf market, Fayez said the JTB invites people to visit the famous travel destinations.

The numbers of tourists have decreased in Petra by 40 percent. Approximately, 61,584 tourists visited the Nabataean city last month, down from 102,636 in April last year. Petra remained the Kingdom's top travel destination last year. It received 962,784 visitors.

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Shifts in consumer preferences and their booking habits combined with changes in businesses' current and future marketing strategies reflect a quickly adapting adventure travel community, according to the Adventure Travel Trade Association's "Industry Snapshot". Tour operators from North America participated in the survey, and combined represent approximately 1.3 million adventure travel customers.

"While the adventure travel industry is not immune to the situation, our members appear to be weathering the storm better than some of the more mass tourism entities," said ATTA President Shannon Stowell. Reflecting resilience in the adventure travel sector, 22 percent of the responding adventure travel tour operators anticipate an increase in bookings. Adventure companies also report a slight surge in demand for family adventure travel options. In terms of traveler destination preferences, closer-to-home options also continue to climb.

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